Originally Posted by
Hyperacusis
Back on topic, as a regular AA and CO flyer, I do think that pre-departure drinks should very much be a necessity in all premium cabins, including CE, if for no other reason than the fact that it adds to the perception of premium service.
You have hit the nail on the head - and this is why they should do a champers/water/juice run pre-departure in CE. It is good marketing and as they'd probably only open a single bottle (75cl) of bubbles, it would not cost the earth.