Indeed, I have such a tag front & center on the top of my bag attached to the handle. A black American Airlines Executive Platinum tag with my name printed on it. Didn't help. I should try & find one in neon lights I can attach next time, perhaps that would have gotten the attention of the lady who still mistakenly took mine Fortunately the vast majority of these misplaced bags do make their way (eventually) back to their original owners, but not without a good deal of frustration....