It would be nice but Rogers pays the Bills to come to Toronto. Maybe Rogers will pay for WN to service YYZ when they buy Terminal 1 and name it the Rogers Terminal and WN paints the Rogers logo on their 737s.
. . . And Rogers expects to re-coup their investment via the premium they charge Toronto fans for Buffalo tickets. You think Rogers just doles out $$$ to bring NFL to Toronto with no hopes of making money on it?
It all comes back to a business decision predicated on the premium Toronto fans (or passengers) will pay vs. the added costs to bring the service to Toronto.