So whats going to happen to Netflix? No way can they support the 30% cut on a monthly sub. No more mobile Netflix? I'm not interested in rentals from the iTunes store; poor encoding and support are my experience. Oh, and you have to buy the Pro to watch fullscreen on a second monitor
I trust Apple less than I trust the publishers and I loathe them. There's nothing "proconsumer" about a gateway like Apple taking a 30% cut.