Originally Posted by
EUnomad
The transaction is over $25, so BB is likely to require a signature. If the buyer signs quite differently than the signature on the back of their credit card, then BB denies the sale. If the buyer gives a matching sig, then the merchant and bank have proof that he did buy the TV.
I do not think that BestBuy or any other store is really matching electronic signatures or ink signatures to the signature on the back of credit cards. I for one do not have a signature on the back of my card, so that would be impossible.
I do agree with your point regarding the burden of proof shifting unfavorably away from the consumer, but I find it hard to believe that there aren't still as many ways to demonstrate a charge was fraudulent with Chip and Pin technology.