FlyerTalk Forums - View Single Post - Delta Air Lines Seeks Premium Status in Asia
Old Feb 17, 2011, 1:15 am
  #2  
pbd456
 
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Originally Posted by Burj
This just posted to nytimes.com

http://www.nytimes.com/aponline/2011...-Lines.html?hp


I am glad that Delta is being ambitious...but as much as I like Delta and support Delta...I've noticed that often their reach exceeds their grasp...

Becoming a premium airline in Asia is going to be an uphill battle and I honestly think that they might be better off being a high volume value carrier...

To become a premium carrier they will have to drastically improve the economy experience and start making BusinessElite much more exclusive...which means no more packing it full of non-revs!
it has improved the premium pricing on award ticket by raising it almost 200%.. that part is missing in the article. so ironic.
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