This is what I know about the lunches, it is from the invitation I received this year. I got one the first year I made MVPG, maybe the second, but not recently until this year.

Dear C,

As one of our most valuable customers, you are in a unique position to provide insights about your experiences and recommendations on the services we provide.

We'd like to invite you to join our Alaska Airlines team for a lunch and discussion on xxx. Lunch is from 11:30 a.m. to 1:30 p.m. The event will be held at the xxx. The address is: xx, Seattle xx. Complimentary parking will be available.

Your participation helps to ensure that we are focusing on the needs of our most valuable customers. If you are able to join us, please respond by February 10, 2011, to xxx.

Space is limited and open to MVP Gold members only. Should we reach capacity prior to February 10, we will add you to our waiting list and let you know if space becomes available.

We hope to see you there. ,

From reading about other lunches here it sounds like you hear from the AS team about future & current happenings with AS - like the partnership issue with Delta, adding new routes, etc. Not really sure since I have not been before, but I am looking forward to it

CTP