Oh...that press release.........Well, since neither one of these two options was available "as of today" - in August of last year...
1) As of today, guests flying on Virgin Atlantic, Virgin America and V Australia/Virgin Blue are all eligible to earn miles or points for their flights that can later be redeemed under any of the carrier’s frequent flyer programs.
2) Also as of today....V Australia/Virgin Blue Velocity members and Virgin America Elevate members will be eligible to spend their miles or points to fly on either airline as of the fourth quarter of 2010.
I wouldn't hold out much hope for #3.....
3) Virgin Atlantic Flying Club members and Virgin America Elevate members will be eligible to spend their miles or points on either airline as of the second quarter of 2011.