http://www.cnnfn.com/1999/07/15/companies/delta/

NEW YORK (CNNfn) - In an attempt to dig up more traffic for the struggling Daytona Beach International Airport, Delta Air Lines is trying to drum up a little more business among the dead. Beginning Aug. 1, the Atlanta-based airline will give funeral directors 500 frequent flier miles for every coffin they ship out of the Volusia County-owned airport. Delta also plans to award two free round-trip tickets to local funeral directors who generate $5,000 in business with the airline during this fiscal quarter. The program was devised by Dennis McGee, Daytona Beach Airport's director of aviation, as a way to reverse the trend of airlines departing the county airport for the much larger Orlando International Airport an hour down the road. "It's a great idea," said Big John, a Volusia County Council member. "We have a lot of small airports all around the country that are getting killed by the big guys. This is our attempt to fight back."