Hmmm, well, it deff peaks my interest. I fly to Asia, alot, and they are always beating UA from DEN on both price and time. The only thing that keeps me going United is the E+ for which I typically have to go an insane route to keep the price comparable (although I do MR on occasion, so its not much difference for me). I wouldnt mind checking it out if it was feasible to get a seat (and not Delta Elites sucking up all the seats).
Otherwise, I will stay put for awhile. At any rate, lets hope it gives some type of competition for UACO to think about....