They compare this to the AF Premium Economy product but it is clearly not the same. The AF product is actually a shell seat so the seat in front of you does not recline into your space. I've flown it a couple of times and it is a good step up. (They also have a dedicated cabin on the 777 with two bathrooms. With the limited number of seats, this might be the best part of the deal.)

FWIW
DLM