Hmm..every airline has a slightly different logo. I assume the paw/claw is a tie in to the whole-different-animal thrust.

It's interesting to see a pretty impressive list of airlines with gogo, but when you click on them nearly all except for FL, DL and VA have large chunks of their mainline fleet either "coming soon" or simply not listed. For example United just shows the 757 in PS configuration, and USAirways shows just the A321...neither has any additional aircraft listed as "coming soon".

http://www.gogoinflight.com/gogo/cms/airlines.do

If Frontier sticks with the just TV on Airbus and just WiFi on EJets, it will have plenty of company among airlines with differing offerings among their main fleet.