As someone pretty new to flyertalk it can be a bit intimidating and I can see where someone would want to pay for quick aggregated info...of course I would also think these would be the same people who would simply pay full price for a ticket. $468 a year could take you some where. Chris is a very good promoter and designer. I have read some of his books, but cant say I learned anything new (keep in mind I am REALLY new at this) and I think perhaps I found Lucky's blog via ANOC. Personally I think it works better with the spirit of getting stuff at low cost to get the info from the free blogs...just a personal opinion.