Originally Posted by
jiejie
As of 2011, I don't think it's a matter of BK not caring, as much as floundering in how to get the brand known, how to differentiate with marketing and how to execute. As in many industries, what worked in other countries doesn't necessarily work in the Chinese market. And the costs of establishing a new business, barriers to entry, and financial risk are now greater.
It's funny that you mention this. The guy that heads up BK for Asia, used to run McDonald's China. He left a few years ago and took some other folks with him. I would have thought he could turn the BK boat around, but looks like he's still having some challenges there.
Believe it or not, I actually like nicely done BK burgers. The problem is that it's a coin toss as to whether you get it or not. Consistency isn't a strong point. Some folks in the SH office went with me to the YuYuan BK a while back and the food wasn't that good--and that was after a 10 min wait to get it.
One other thing that surprises people I talk to is that McDonald's doesn't consider BK as our competition, especially in Asia. KFC is more of a challenger.