I definitely believe Scott is in line for a promotion that will limit the amount of time he spends on FT, which would be a great thing for him. I think a greater presence on FT, Facebook, and Twitter should be a priority for the airline as part of a strengthened social networking and marketing strategy, both from a customer service (issue resolution) and feedback standpoint.

Additionally, I hope UA's customer relations system carries over to the merged airline. In this era, there needs to a greater, not smaller, range of touchpoints through which the company can communicate directly with the customer. Limiting such correspondence in any manner is simply draconian.