Attention Business/Assignment Editors:

Media Advisory - Aeroplan/Advantex Initiative

ADX: TSE
AC: TSE

TORONTO, Dec. 3 /CNW/ - G. Randall Munger Chairman and Chief Executive
Officer of Advantex and Rupert Duchesne, President and Chief Executive Officer
of Aeroplan will host a media conference call regarding a new
Aeroplan/Advantex initiative.

Date: Tuesday, December 4, 2001
Time: 11:30 am (EDT)

Media are invited to call 416-695-3128 & 800-377-0758, starting at 11:15
am to register and participate (Ref #: 987483).
The conference call may also be heard through an audio webcast through
www.advantex.com. Note: Listen-only mode; Windows Media Player is required,
please download well in advance of the call.

About Air Canada's Aeroplan
Since its inception in 1984, Aeroplan has become Canada's premier loyalty
program and a significant income generator for Air Canada. In 2000, Aeroplan
and Canadian Plus together generated more than $350 million in third party
cash revenues. The seven million Aeroplan members not only represent Air
Canada's most valued customers but also the majority of premier households in
Canada.

About Advantex Marketing International Inc.
Advantex Marketing International Inc. is a leading consumer marketing
firm, specializing in coalition-based customer loyalty marketing programs.
Advantex programs strengthen the relationships between major organizations and
their valued customers, while building new and ongoing relationships between
those customers and participating merchants. Advantex partners include Air
Canada, US Airways, The Canadian Imperial Bank of Commerce, The Bank of Nova
Scotia, The New York Times, and other major North American corporations, as
well as an extensive list of retailers, restaurants, golf courses, and
resorts. Advantex is a public company, traded on the Toronto Stock Exchange
under the symbol "ADX". For additional information on Advantex, please visit
www.advantex.com.

%SEDAR: 00004122E


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This press release concerns more than one organization.
To view releases from one of these organizations, please select from below.

ADVANTEX MARKETING INTERNATIONAL INC.
AIR CANADA




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