Originally Posted by
FlyMeToTheLooneyBin
Here's what one article thinks is going to happen:
link
I disagree with the analogy they use with Google, Facebook, AOL, Yahoo, but I understand the point he's trying to make.
He writes:
Of course, travel websites do provide two important functions: helping customers compare prices and combining services from different airlines (for example, using one airline to get to a destination and using another one to return).
Those two functions, however, may be better (and more cheaply) performed by travel search engines like Kayak.com or some Smartphone app that has platform-like qualities.
Forgive me for being dense. I can see kayak, ITA etc. helping with price comparison, but if this trend is carried to it's logical conclusion, won't the options for combining travel on carriers in two alliances be almost eliminated?