Originally Posted by
Kiwi Flyer
Some programs do use $.
Eg Virgin Blue velocity earning is directly linked to $ spend and burning is indirectly linked to $ fare cost, Singapore Airlines PPS status earning is directly linked to $ spend on SQ flights in first/business, Air NZ Airpoints earning is indirectly linked to $ spend and burning is directly linked to $ spend.
Right. In terms of my previous post, none of these are North American programs. I didn't want to say anything about Asia/Pacific programs, since I don't have much personal experience with them, but from what little I know they're closer to the European model than the North American in this regard. The motivation is to get customers they view as at least to some extent captive (whether or not they really are) to spend more than they otherwise might.