Today I reinstalled the app on my iPhone, thinking I'd give it another try after reading about the update.

I don't mean this in an impertinent way, I realize you want/need to generate revenue. But after a few tries resulting in more than one line of ads per page, I'm left thinking that
1) FT is all about profit for itself, - very much like a FQTV program that thrives off loyalty - but offers none in return,
2) FT ignores that the users are the only(!) asset to FT. Without the users, the FT site and app are actually nothing.
3) there is no reason for me to use the app, and
4) into the trash the app goes again.