Originally Posted by Smirnoff

But with all respect, DME passengers have bought a short-haul product, including crappy seats, crappy IFE, disco lights, a basic meal etc etc.

TLV passengers have bought a long haul product and a major part of that product offering is a comfortable lie-flat seat in CW (or a comfortable seat in WT+). Substituting this CW or WT+ seat for a CE seat represents a significant (especially for J passengers) loss of the service expected.

Your fare comparison above doesn't show LCA fares (and LCA is the closest shorthaul destination to TLV). A D fare to LCA is around half the D fare to TLV.

I would expect at least 50% fare reimbursement. More importantly, they shouldn't routinely be putting unsuitable shorthaul aircraft on the TLV route (let alone DXB).