Primarily because under Smisek, my upgrade rate went from 90% to 35%. But even if I put that aside, he's now selling ELR space at booking to anyone and take a look at what the UA1ks were asked to give up in prior benefits....

In time, I think you'll see what I mean. Smisek is interested in only one thing...quick money. And that strategy is squarely at odds with the idea of a great loyalty/frequent flier program.