Originally Posted by
ONTRandy
I would have gone with something like the United Premier Club/Lounge...I don't have a career in marketing/branding either...It's like art...I know good art when I see it, but if you ask me to do it, you get a stick figure...
I wonder if they used the same creative agency that their neighbor the Big Ten Conference did in coming up with the names "Legends" and "Leaders."
Also, the "streamlined" food offerings will undoubtedly save club visitors countless calories, so I'm sure it will be labeled an enhancement.