Originally Posted by
channa
There's no red in the new COmpany COlors. Although red, white and blue are the colors of the USA, the largest U.S. carrier's colors will be blue and gold.
+1
Even US did a good job with branding. They took the better known name and brand, and refreshed it to make it
look sharp.
I really, really like the new US colors and I hope US Airways thrives just to shut up the arrogant haters that they and UA have had and to see at least one domestic carrier live on with a good livery. Too bad UA wasn't so fortunate.
Originally Posted by
ONTRandy
While I completely agree that DL did do a good job on branding and they enhanced the NW product (for sure), I think those who started at NW would argue that what they did to the FF program was generally not good. These are the ideas that we don't want UA to steal.
Honestly, I don't care too much if it's a tulip, a rose, or a big cucumber on the side of the plane, nor do I care too much if the club is called RCC, United Club, or "Eat" in a red neon sign. I want a good product inside (agreed that the first steps have been pretty sketchy) and a good FFP.
The fact that the airline has cheapend out on the very important aspects of branding and names, you should not hold your breath that they will have an amazing flight experience or benefits. They've already destroyed MP for 2011. The new UA is a disaster in every sense of the word. The word "innovate" is not in management's vocabulary.