In various threads tcswede and others have (correctly, in my experience) reiterated that responsive service when things go wrong is one of the most important, and unwritten, benefits of the HON program.
On the other hand I agree strongly with ralfkrippner's point about mass-mailed "season's greetings". Others will have their own preferences but if LH is going to send out greetings at this time of year, I'd like to see a card that says Merry Christmas/Frohe Weihnachten, not some politically-correct, gelded verbiage.
Then again why not save the postage on all the greeting cards and trinkets and put the money toward re-opening Kassel? Or (perhaps impractical in cities with huge numbers of HONs and SENs) do as the LH regional sales director in my area did: hold what one used to call a Christmas party to thank good customers and A* colleagues and to give folks the chance to chat about LH in a congenial setting.