FlyerTalk Forums - View Single Post - Virgin Blue joining Star Alliance?

Dec 27, 2010 | 12:12 am

#50

Traveloguy

Join Date: Jun 2002

Location: London, UK

Programs: BA Gold(OWE), QF LTG, MR Plat, IHG Spire, Hertz PC

Posts: 8,156

Quote:

Originally Posted by djsflynn

Yeah, the way the Virgin brand has been extended can be rather confusing...

Basically you've got Virgin Atlantic, which is 51% Virgin Group (Branson) and 49% Singapore Airlines; plus Virgin Blue Holdings, in which the Virgin Group is majority shareholder and from which we have Virgin Blue and V Australia (along with Pacific Blue, and Polynesian Blue which is 49% owned by Samoan Govt).

John Borghetti is believed to be keen to clean this up with a unified Virgin brand, and as Traveloguy says, this will make for interesting times ahead!

Actually, I think you will find that Virgin Group / Sir Richard Branson actually owns very little of Virgin Blue Holdings (DJ/VA), and owns far less than the 51% required to be a majority shareholder. From memory it is closer to around 25%.

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