I know we're all benefitting from all these promos but the sheer quantity of them boggles the mind.
I like it when hotel chains differ in their promotions or frequent stay programmes. Copying each other benefits does not benefit them.
Rather than extend or comp statuses, it would be fairer to offer bonus miles/points (as Starwood has now done) and threshold bonuses (as Air Canada does for it's Elite members).
Starwood has had some designated threshold offers this past year and extending them to the general public is an offer that will not offend the more loyal patrons.
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Got points ? Got smiles !