Originally Posted by
3Cforme
AA can double-down with a few TV commercials and newspaper ads:
Don't bother looking on Expedia or Orbitz for tickets on American Airlines. Look to aa.com, always for our guaranteed lowest fare.
The AA brand is plenty strong enough to go that route if AA wishes.
And for consumers looking specifically for AA tix, like those in hubs who fly AA for their annual christmas trip home, etc., the click after expedia not showing them AA fares will be.... to aa.com.
I don't see this as a big deal.