FlyerTalk Forums - View Single Post - Advice on creating private jet frequent flyer program
Old Dec 20, 2010 | 9:33 pm
  #7  
Efrem
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Ditto to what most of the previous posters have said.

Beyond that, you seem to be putting the cart before the horse. Frequent flyer (or guest, customer, etc.) programs do not exist to reward past behavior, though that's the visible part of how they work. They exist to motivate future behavior. You have to ask: what sort of future behavior do you want to motivate? Who do you want to motivate? What rewards would this person value?

In terms of this last point, FlyerTalkers are not your target market. We tend to be fanatic about FF miles, levels and so on, often as a hobby or "game." We are not representative of commercial air travelers, even less of private or fractional jet users. We respond to different motivators. If something will work for us, that's near-definitive proof that it won't work with the people you're talking about. (That may be a slight exaggeration, but only a slight one.) As one example mentioned earlier, as a commercial frequent flyer I value elite status and understand that those who fly more than I do will have a higher status, but if I was paying hourly jet charter rates I wouldn't want anything like this to show me how small a fish I really am.

So, I think it needs some basic business school re-thinking rather than imitating what works in a very different business environment.
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