the only time I've seen it popup over the last few years is this time of year and only for about 3 weeks. There will certainly be no non-stop in teh future as they'll send traffic thru DEN/IAD/IAH.
If you go through ORD/IAH you can still get to SAN at 10:30am. (if you're leaving first thing in the morning)
.....and yes, route map is a mess!!