Originally Posted by
PrivatoBrad
FlyerTalk members have been a great resource for me as a travler and I'm hoping you can help me with the creation of my private jet company's frequent flyer program. We've surveyed our clients about what they would like to see offered, but I wanted to also get your opinions.
1. Do you prefer smaller incentives more often or do you prefer programs that offer free flights, but don't offer smaller incentives such as in-flight amenities, upgrades, etc.?
2. How important is the quality of your physical frequent flyer program card?
3. Does the quality and personalization of the welcome pack and the way you are notified about moving up a rewards level matter?
4. What's the frequent flyer perk that you most remember?
Here's the first draft of our Privato PrivateMiles Program:
http://www.flyprivato.com/privatemiles.html
Thank you,
-Brad
1. I personally prefer to save up and redeem for 1 big amazing trip 1x/year but like the flexibility of knowing that if I need to, I can use the miles to upgrade, book hotels, etc.
2. I like the way most companies tier their cards and really like the carbon fiber design of the top level card you have.
3. Absolutely. I find some airlines really skimp on this and it does have an effect on their image. Even low end (i.e. 25k/year) fliers are valuable frequent fliers to the airline and should be treated as such.
4. Being able to redeem for flights that I otherwise wouldn't be able to enjoy (i.e. First class on LH A380 this coming summer that I won't be able to do again until LH allows them to be redeemed by other *A partners or I start making quite a bit more $$$).
A big perk of many other programs is the ability to earn points/miles through methods other than flying alone. This is beneficial to the company because they can sell miles to partners and add another revenue stream, but the redemption levels must take into account the easier accumulation of miles as well.