First off, welcome to FlyerTalk!

Browsing your website, it appears the focus is on charter luxury leisure travel to certain destinations, more so than on-demand business/corporate travel is that correct? A leisure-heavy customer base (even if they are well-to-do) likely has different needs and priorities than one built on a higher proportion of business travel.

Do you only fly routes among the listed cities (all in CA except LAS) or could someone in ORD book a flight to, say, LAS? If the route structure is fairly limited, I think that limits the utility of a rewards program, or at least changes is focus. There are probably only so many times a person would hop on any of those routes in a given year, I would think.

Much of your proposed amenities for rewards are geared towards in-flight amenities and experiences. They sound very nice, but could you give us an idea of the level of in-flight service as well as the "hard product" (seats, legroom, IFE, etc) that a customer would experience on a regular flight? I think that would better help to understand what upgrades and freebies would be more desirable compared to a normal flight experience.