Originally Posted by
yulgirl
A couple of months ago, a concierge I know quite well was telling me about this new program. I was told that it is for executives or "special" customers that may not necessarily fly a lot but who may have a role in selecting air carriers or "promoting" air carriers. For example, a CEO of a company that spends a lot on travel. The idea is to give them the ultimate AC experience and to make them feel special. Or, a VIP who may spread the word... Sort of like giving jewellry or clothes to the movie star.
This person also confirmed that VIP status is higher than SE, but essentially offers the same priveleges.
I believe the current buzzphrase is "key influencers".