Two offers, one for Elites or MP Visa members, another for general members:
Elite/MP Visa:
http://www.vinesse.com/ualelem1210/
2,500 bonus miles for first shipment ($42* total for 6 bottles) plus 7 miles/dollar. Appears one can cancel anytime after first shipment. $0.015/mile
*$42 may be slightly higher depending on if sales tax or shipping surcharge applies to your state - landing page has details
General offer:
http://www.vinesse.com/ualgeem1210/
Similar terms but 2,000 bonus miles and 5 miles/dollar spent. (on the .bomb page for this offer there appears to be a typo that in one spot states 2,500 miles of general members. But the above signup page is clearly stating 2,000.)
Valid thru 13 Jan 2011. I like wine but am not enough of an enthusiast to know if any of their products are worth the bother or not. May give it a shot for the cheap first shipment and mile.
Hope it may be of interest to some folks