Empress:
I have worked with more than a few fresh minted MBA types who thought that way. The prize that we had to deal with regularily was Route Controllers that would want for example:
"I want a flight downgraded from B767 to A320 on YYZ to YUL". We would then ask what they wanted downgraded on the return? The reply more times than I could count was "Oh nothing, the loads are good coming back"