FlyerTalk Forums - View Single Post - WSJ explains why lots of HIs will fall down to Choice Hotels on January 1
Old Dec 13, 2010 | 6:07 pm
  #6  
Bjmcisaac
 
Join Date: Nov 2009
Location: YHZ
Programs: IC Platinum Ambassador, Fairmont President's Club, AC Altitude Elite 50K
Posts: 131
Originally Posted by nicolas75
I think it’s very wise (even if it is courageous on short term and the good strategy on long term) for IHG to end the franchise contracts with hotels that have not invested in 30 years.

And I cannot understand how hotel owners can even dare saying that it is too costly for them to invest on the renovation, when then have never invested in their properties (hotels that made regular renovations will have no issue to get the new logo, and then attract customers).

Nobody will regret these lousy properties and I wish good luck to Choice hotels for welcoming old hotels nobody wants!
I completely agree with this. Hotel owners who do not renovate or upgrade their hotels over a number of decades do not deserve the brand (and the corresponding higher rates of an HI vs Choice).
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