And will the "market" get sick of 10 abreast seating on the 77W? Trouble is for every person who vows never to travel again in a 77W 10 abreast cabin there is someone else willing to pay the fare if it's low enough...
Heresy, I know (and I'm glad BA are sticking with 9 a breast), but I flew TAM's 77W with 3-4-3 for 12 hours each direction to GRU and it really wasn't as horrid as everyone made out it would be. It wasn't ideal, but it wasn't spine mangling torture - and I'm no beanpole!