I always seem to miss the boat on those crazy fares that seem to come about once a year. There are certain "Fare-Hawks" who get in early on these deals and book multiple flights, while I always seem to miss the boat.

Is there a way some on this board can show some of the ways that they get notified of such occurences.

I tried downloading American Airlines software but am having a hard time getting it tow work. What are some of your techniques flyertalkers use to be notified of such fares, notifications by SMS, emails, software, RSS feeds? (If you don't mind sharing, of course)