I have been on quite a few airlines and have got to say whatever they want to call it, profiling, whatever. You sure as .... feel safe flying on El Al and aren't made to feel like a criminal one bit, unless you raise any eyebrows on the super agent check in counter clerks.
Israel in a whole feels safe. Most large gathering places bus stations, malls, holy sites they have people at the entrances to check you out just as they would at an airport but they dont do everyone, its mostly on intuition and the reason it works there is they dont give 2 ..... if they look "racist" because no ACLU type group is going to sue them for it