Last night I received two emails related to bookings made on AC. They say:

"Thank you for choosing Air Canada for your upcoming trip to xxxxx on xxxxx, 2011. As an added benefit for flying with us, you can now activate your complimentary personal travel website which summarizes your trip details and provides easy access to other useful information – all in one convenient place:

View your flights and review details of your itinerary and travel options already confirmed on aircanada.com.
Book flights, hotels, cars, ground transportation, tours and excursions at your destination.
Discover destination information: easy access to travel tips, maps, weather, your travel calendar organizer and other useful travel information.
Share travel details: you can easily forward My Travel Planner to family and friends or share it on Facebook & Twitter.
Upload photos and create a personalized photo album of your travels and more!
We’re glad you chose Air Canada for your travels. Your personal travel website* is ready for you to activate.

It also adds that:

"By activating My Travel Planner, you are authorizing Air Canada to transmit your booking information to CONTAC, a service provider with whom Air Canada has contracted, and who have undertaken to use said information only for purposes of My Travel Planner.

You received this email from Air Canada as xxxxxx. If at any time you decide you no longer wish to receive these communications regarding My Travel Planner, simply click No Thank You

Should you have any questions or comments regarding My Travel Planner, you may send us an email at: http://www.aircanada.com/customerrelations. Please enter My Travel Planner in the subject line."

Did I miss some announcement? Is this new? Has anyone used it? I did not receive such emails after bookings made a week ago and I am always leery of third party arrangements.