Your city pair presents a remarkable opportunity to actually try this thought experiment. Put US or DL or AA in a separate non-sterile terminal for this flight and follow the revenue.

A friend of mine who supports nude-o-scans and patdowns thought he was being really creative by coming up with this thought experiment. I explained to him that given the choice, Americans will ALWAYS choose the FASTER method regardless of safety. Commute via car vs. commute via train. 1 minute nude-scan with risk of cancer vs. safe 10 minute patdown. His SECURE airline would go out of business within a year faced with competition from an INSECURE airline. He agreed I was right and then resorted to the favorite: "you don't have a right to fly, if you don't like it, take the bus"