Originally Posted by
UA1K4EVER
It all begins by finding your reference point. One cannot speak of "fairness" without stating the reference point... For a loyalty program, the standard of fairness has to be the T & C that members agreed to.
True,
relative to an established reference point that is not based on an equitable progression, a change that only impacts 1 of 3 may not seem fair. Based on an
absolute point and ratio, this fixes an established inequality. A harsh/extreme comparison, but prior to the 1960's, the established "fairness" didn't give everyone the same rights. Giving equal rights to people of color may not have seemed fair to the whites as their water fountains/restaurants/schools/bus seats were now being used by others, a loss to them. In absolute terms, it fixed an inequality.
One can always debate relative fairness vs absolute fairness. Those that lose out in a correction may feel impugned upon, but stepping back with no frame of previously established reference, one would set a system up using an absolute stating point.