Originally Posted by FF_Consultant

No, the early promotion which was "$50 of executive class fare"... thanks Air Canada for the 1% discount....

And agree in general that money off a flight isn't a bad thing (and that it allows some form of price discrimination) for 'on edge' buyers. However, in general these promo's feel relatively pointless -- I can't imagine $50 over 3-4 days sways the purchase of decision of more than a couple of hundred people.

However, great deals (e.g., when west jet used to have tremendous seat sales) swayed a huge number of consumers behaviour.

It simply seems to me that there are more creative ways to sway purchase behaviour.