FlyerTalk Forums - View Single Post - 2011 Mileage Plus and OnePass elite program developments
Old Nov 23, 2010 | 1:32 am
  #1096  
fastair
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Originally Posted by ocn2ocn
(ii) input from the front line emplyees -- both in 1K reservations, the 1K mileage plus service center and at the airports. These employees -- particularly at the supervisor and service director levels have the best understanding of what is most important to the most loyal passengers.
Good post. I only have quarrel with this statement. Maybe in reservations, it is true, but at an airport, the only supervisors who even know how any of the reward programs work, what the instruments are...are ones that used to be hourly labor units.

While many companies train supervisors in the roles of the employees, UA, at least in airport operations does not do such a thing. Their training, it matters like this comes from observing the agents. Some are curious and ask us, to explain to them what the issues are after the fact, many do not.

I rarely want to discount the value of the input from the people in the field, but this is an area where the phone contacts in reservations would provide a far better feedback than the airport ops people. Res deals with this far more than we do, as instruments of upgrade are mostly set up far in advance, while the field spends most of their time operating flights, with the reservation work being almost trivial in comparison to our operational duties. The opposite is true of call center reps.
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