I stayed in the quirky little Hyatt in Brussels once long ago, it was definitely an unusual hotel for Hyatt! Multinationals don't like Belgium as local law has many disadvantages for them there, including basically the inability to ever fire or even lay someone off. That's why you also don't see MickeyD's, KFC, or Skcubrats in Brussels AFAIK.

The laws are actually nowhere near as bad in the Scandinavian countries, it should be possible there.