Originally Posted by
fastair
Remember, the grass is always greener, until you switch, then the honeymoon is over. FF programs are competitive. Whatever airline is giving out more that the others, will most likely either a) reduce those benefits, b) charge more for them, or c) be matched in some way by the other carriers.
This is the Marketing definition of competitive. "To remain competitive, we are reducing your benefits." Being uniformly mediocre is not competitive to the customer.
People say airline seats have become commodities. THEY DON'T HAVE TO BE! If one airline would actually give a reason for people to prefer it, people would. But it seems that they all just want to offer a flying Greyhound service than a product they can be proud of.