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Thread: Do you prefer a blockbuster promo (i.e. FFN) or the more diffuse, targeted ones?
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Old Nov 17, 2010 | 8:16 am
  #49  
SandC
 
Join Date: Jan 2010
Posts: 85
Originally Posted by Sweet Willie
I believe that the FT segment that actually partakes is a very small % of the overall redemption rates for FFN. So while your math/logic makes sense given the population you've chose, most guests are business guests paying much more per night to earn the 'free' night.
Point taken. I hadn't considered the business segment of the market or the rates they pay. Even if a large segment of those business travelers are paying discounted negotiated rates, there is no way to determine their FFN/BWB redemption habits. Perhaps they use their free nights in the same category properties?
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