I was just about to say that - last Monday I was surprised to find the new BF product on the CO 757. And it looked very nice, as I passed down to Y. It is not on all their 757s yet - so it will be entirely random as to whetehr you get it. The config is 1-1 in a herring bone (I just don't like herringbone configs).

I also tried the new EI J seats recently and they were very good - and the entire fleet has the new product, so this is a safer bet. Add to that that EI uses wide-body aircraft across the atlantic (2-2-2 configuration) - and the direct flight is entirely more convenient... so this is the out-and-out winner in my mind.