Originally Posted by
nmenaker
As I have said many times before, it will be REVENUE AT ALL COSTS for the new co.
10$ for a buyup is worth more than decades of loyatly from an elite. It will be preferred to get 100's in revenue, before giving loyal flyers insight into upgrades. Flyers WILL defect because of it, and actually I don't think the airline will care.
They do listen, and mostly they do not act (conclusion: they do not care), however they occasionally do act (CR-1 s in 2010). So they seem to care, but where they value the loyalty is the key.
Thus, key question:
Does new management care more or less than UA did about loyalty?
Based on the events of today, they don't seem to place as much value on our loyalty as before.