Join Date: Feb 2000
Location: Menlo Park, CA, USA
Programs: UA 1MM 0P, AA, DL, *wood, Lifetime FPC Plat., IHG, HHD
Posts: 7,176
As I have said many times before, it will be REVENUE AT ALL COSTS for the new co.
10$ for a buyup is worth more than decades of loyatly from an elite. It will be preferred to get 100's in revenue, before giving loyal flyers insight into upgrades. Flyers WILL defect because of it, and actually I don't think the airline will care.