Hmmmm. The CR-1 is a retrograde step (albeit a small one) towards further rewarding EQM rather than revenue. After a certain point, EQM and profit just don't correlate that well. More power to the serious mileage runners who may end up doing OK out of this, but doesn't the new company want to reward those spending $20-30k to achieve 100k EQM more than someone who might spend $7k to get 150k EQM?
And its not as if CR-1s are valuable enogh that they are going to be much of an incentive to reach the next EQM threshold...